INSIGHT
April Fools Day is one of the most celebrated days around the world. Most brands and marketers jump at the chance on this day to trick and do something funny and crazy to entertain consumers. We just had to use this opportunity to create some noise and entertain our consumers in Hong Kong.

IDEA
Chicken Feet is a popular dish in Hong Kong culture; and it’s famous as being unique to ‘yum cha’ around the world. Since this is such a highly regarded dish that people resonate with, we wanted to do something that is locally dialled-in, and crazy and fun with KFC on April Fools. Introducing KFC Fried Chicken Feet - a new product available for one day only, which have people talk about and have a good laugh on April Fools.

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