KFC FINGER LICKIN' GOOD EDIBLE NAIL POLISH

This edible nail polish was created to celebrate the world famous line “It’s Finger Lickin’ Good". Using KFC’s signature flavors: Original Recipe and Hot & Spicy, these have been carefully formulated from natural ingredients into edible nail polish and packaged in a contemporary glass bottle and minimal box with hand painted typography and printed on using over gloss inks. Simply apply and dry like regular nail polish and then lick to taste why the world's favourite chicken is Finger Lickin' Good. To launch this, we also created a fashionable music film with a beatboxer and tutter to launch this exciting new product innovation.

Customers who are hungrily awaiting these nail polishes should visit KFC Hong Kong’s Facebook page www.facebook.com/KFCHK to vote for which flavour they want to taste first using #kfcnailpolish

The campaign had a total reach of 350 million+, including reaching #1 on global twitter trend. It was featured on TIME, CNN, New York Times, Huffington Post, Business Insider, Newsweek, The Telegraph, CosmopolitanBuzzfeed, MashableAdweek, Creativity-Online, VICETwitter Moments etc and got a shoutout from The Late Show with Stephen Colbert

The campaign also picked up a few awards:
AdFest 2017 - Silver (Promo Lotus)
AdFest 2017 - Bronze (Direct and Media Lotus)
Spikes Asia 2016 - Silver (Travel, Leisure, Retail, Restaurants & Fast Food Chains / PR)
Spikes Asia 2016 - Shortlist (Shortlist, Events & Stunts / PR)
Kam Fan 2016 - Grand Prix (Integrated)
Kam Fan 2016 - Gold (Best Integrated Campaign)
Kam Fan 2016 - Silver (Design, Promotional Item)
Kam Fan 2016 - Silver (Media, Best Use of Social Media)
Kam Fan 2016 - Bronze (Media, Best Integrated Media Campaign)
Kam Fan 2016 - Merit (Promo & Activation, Field Marketing)
Kam Fan 2016 - Merit (Cyber, Innovative Use of Social)
Kam Fan 2016 - Client of the Year
Transform APAC Awards 2016 - Gold (Best Brand Experience)
MA International Echo Awards 2016 - Bronze (Business & Consumer Products)




Managing Director - Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan Production
Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So
Composer: Lindsay Jehan
Music Company: Song Zu

Credits:
Client: KFC
Agency: Ogilvy & Mather
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng
Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong