SAFE VERSUS UNSAFE
Jet air dryers have become increasingly popular over the past decade, as they are perceived as being more environmentally friendly. But few who use them realize that they are dirty, germier and far less hygienic than most people know. The objective of this project is to refocus the conversation to hand hygiene over sustainability. By personifying both paper towels and jet air dryers, we're establishing the inherent negative qualities of the jet air dryer, emphasizing that they are irresponsible, and showing that paper towels are the safer choice. Educating people to the dangers of their use and encouraging them to do the responsible thing by choosing the safer alternative.
Agency: Gyro Chicago
Creative Director: Ted Wahlberg
Copywriter: Prashant Nashi
Art Director/Illustrator: Elaine Li