Lucozade Sport helps maintain good hydration level while providing carbohydrates to fuel performance. The product has been in the market in Hong Kong for several years, but hasn't taken off due to the competition. So we selected two popular athletes as spokespersons for this campaign – professional boxer with 19 straight wins Rex Tso, and Hong Kong national team goalkeeper Yapp Hung Fai. Through their endorsement and a series of activations, not only were we able to give a brand new professional image to Lucozade Sport, but also helped drive total market share to record high since the past 24 months.

Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Roy Yung
Art Directors: James Fung, Elaine Li
Copywriter: Spring Liu
Business Director: Penny Chow
Associate Account Director: Chris Tam
Senior Account Executive: Arnold Yu, Michel Hui