Macca’s is a big part of any late night worker’s life. For this campaign, we used creative light sources to reveal the Macca’s “M” in different, poignant scenes of people hard at work in the middle of the night.
We had one week to complete the project from pre-production to launch. The campaign was live for 4 weeks+ in OOH across Australia.
Agency: DDB Sydney (with VMLY&R)
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Partner: David Joubert
Creative Team: Elaine Li, Jared Wicker
Photographer: Danny Eastwood
Production Company: The Pool Collective