The brief was to submit a 10-page response for Snapchat, and make "Talking with Pictures" the lead form of mobile communications in Australia. Here’s a summary of our idea:
Out of 195 entries from across Australia, we made it through to the top 5 finalists. We then had 24 hours to respond to a new brief for Mission Australia, and present our idea to a panel of 16 judges. The brief was to prevent homelessness by increasing sign-ups for Mission Australia’s Regular Giving program “Stand Up for Childhood”, turning empathy into action.
We won Gold in Young Lions Australia, and will be heading to Cannes to compete on an international level! Woohoo!