Photo by  SamAlive

Photo by SamAlive

Hi! I'm Elaine, a Sydney-based art director and photographer, working at Clemenger BBDO as an Art Director. I was born and raised in Hong Kong, and have spent time in Melbourne and Chicago. During my time in Ogilvy Hong Kong, I was part of the team behind award-winning campaigns KFC Edible Nail Polish and Nike Air Max 95 Collectables. I competed in the Young Cannes Lions Competition in 2017, and was listed as Top 10 in Campaign Brief Hong Kong's Hottest Creatives.

With my passion in photography and power of social media, I'm lucky to have garnered over 230K+ followers on Instagram, work with a variety of brands and do public speaking engagements as a social influencer. I share my photography work on instagram.com/lielaine and facebook.com/lielaine

For a more detailed work experience, please email lielaine.yl/@/gmail.com


ART DIRECTION

AWARDS
Kam Fan - Gold, Young Kam Fan

KFC Finger Lickin' Good Nail Polish
Cannes Lions - Shortlist (Outdoor)
AdFest - Silver (Promo Lotus)
AdFest  - Bronze (Direct and Media Lotus)
Spikes Asia - Silver (Travel, Leisure, Retail, Restaurants & Fast Food Chains / PR)
Spikes Asia - Shortlist (Shortlist, Events & Stunts / PR)
Kam Fan - Grand Prix (Integrated)
Kam Fan - Gold (Best Integrated Campaign)
Kam Fan - Silver (Design, Promotional Item)
Kam Fan - Silver (Media, Best Use of Social Media)
Kam Fan - Bronze (Media, Best Integrated Media Campaign)
Kam Fan - Merit (Promo & Activation, Field Marketing)
Kam Fan - Merit (Cyber, Innovative Use of Social)
HK PR Awards - Gold (Integrated Marketing Communications )
HK PR Awards - Grand Prix (Most Creative Campaign)
Transform APAC Awards - Gold (Best Brand Experience)

Nike Air Max 95 Collectables
Cannes Lions - Shortlist (Media)
Spikes Asia - Bronze

PRESS + MEDIA
• LBBOnline - New Talent: Elaine Li and Kenie Kwok | @lielaine
• Quartz - The future of advertising: Three takeaways from the Cannes Lions festival in 2017

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PHOTOGRAPHY + INSTAGRAM

PRESS + MEDIA
• Adorama - Through The Lens | S03E02 - @lielaine
• Apple Daily 果籽 -【高處拍攝】25歲少女俯瞰香港 迷上霓虹城市夜景
• fotosTP - IG人氣女冒險家:香港十大Instagrammer、城市探索攝影師—Elaine Li
• Condé Nast Traveler China 悦游  - Elaine Li:香港,我的天空之城
• Fathom Way To Go - Behind the Lens With 24 Best Travel Photographer Elaine Li
• Hayo Magazine - Creativity & Photography with Hong Kong Photographer Elaine Li
• Hong Kong Commercial Daily - Urban Exploration
• INK361 - Interview With Creative Photographer Elaine Li
• Lomography -  香港著名攝影達人 Elaine Li - 與 Petzval 85 人像鏡頭穿梭美國高樓、大街、地下道
• Marie Claire - 每日IG 極限攝影女神
• MISSBISH -  The MISSBISH Photography Workshop w/ Elaine Li
• Ming Pao 明報副刊 - Elaine Li 一雙新的眼睛看城市
• POPBEE - #POPBEE App 登場:城市探險家 Elaine Li 分享她最常用的手機 App
• PHOTO Magazine攝影雜誌 - 城市探險攝影師Elaine Li:香港的天空探險 
• SCMP - How to craft the perfect Instagram photo of Hong Kong

FEATURES
• Shutterstock Custom - 8 Photographers in Australia You Need to Know
• Passion Passport - 33 Female Storytellers Who Are Changing the Face of Travel
• Hong Kong Tatler - 10 Hong Kong Instagram Photographers To Follow
• Hashtag LEGEND - The Legendex 100: Asia’s Digital Voices
• Lifestyle Asia - 20 Instagram accounts that will make you love Hong Kong
• Amuse VICE - 7 Hong Kong Creatives Killing It Right Now
• MR PORTER - Eight Creative Instagrammers you need to follow
• Time Out Hong Kong - Hong Kong ’s Top 10 Instagrammers
• Travel+Leisure - Extreme Travel Instagrammers
• Business Insider - These photographs from Hong Kong’s daredevil rooftoppers will take your breath away
• Mashable - 18 Terrifying Photos from the Top of Skyscrapers

BRAND ENDORSER
• Canon Hong Kong - EOS 6D Mark II launch
• Canon Hong Kong - #PerspectiveOfFullFramer campaign
• The North Face UE - Fall/Winter + Spring/Summer 2016
• La Mer - 【與城市攝影師 Elaine Li 細味滋潤生活】
• Whoareinvite - Rediscover Work Life

SPEAKING ENGAGEMENT
• TEDxCUHK - Sound (un)heard
• Apple x VSCO - #TodayAtApple
• Canon Hong Kong - 《EOS World Tour》travel photography sharing
• DJI - Aerial photography and editing
• Garage Society - Hong Kong's Instagram Icons: A Panel
• Joint Publishing - Urban Exploration: The Unseen Beauty of our City
• Nike Force Studio - Photography workshop
• Chroma Cafe + GLO Travel - North Korea Through My Lens sharing + exhibition
• WE Club - WE Dialogue: Urban Exploration in Hong Kong
• General Assembly: Meet Hong Kong’s Top Instagrammers at Apple Store
• General Assembly: Building Communities with Instagram at LIGHTSTAGE

JURY
• 2017 EyeEm Photography Festival & Awards
• Viewbug - Composing With Depth Photo Contest

CONTRIBUTOR
• Manfrotto Imagine More blog
photoblog.hk


I am also an avid traveller, one of my personal goals is to spend time in different parts of the world. Take a look at my Travel Map below for all the cities I've visited. If you have a project that involves travelling, please don't hesitate to get in touch with me!


CONTACT

Questions? Suggestions? Collaboration ideas? Email me at lielaine.yl/at/gmail.com or use the form below!

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