Photo by  SamAlive

Photo by SamAlive

Hi! I'm Elaine, an art director and photographer. I was born and raised in Hong Kong, spent time in Melbourne and Chicago; and now working at DDB Sydney. During my time in Ogilvy Hong Kong, I was part of the team behind award-winning campaigns KFC Edible Nail Polish and Nike Air Max 95 Collectables.

In 2017, I represented Hong Kong and competed in the Young Lions Competition. Shortly after moving to Sydney, I was shortlisted in B&T 30 under 30, became an AWARD School tutor, and most recently recently won Young Lions Australia with my partner Jared Wicker.

With my passion in photography and social media, I'm lucky to have garnered 262K+ followers on Instagram, work with a range of brands and do public speaking engagements as a social influencer. I share my photos on

When I'm not making ads or taking photos, I enjoy travelling, people watching, and binge watching Netflix. For a more detailed list of work experience, please email lielaine.yl/@/ Or stalk me on LinkedIn.


Cannes Lions - Gold, Young Lions Australia 2019
Cannes Lions - Gold, Young Kam Fan Hong Kong 2017

KFC Finger Lickin' Good Nail Polish
Cannes Lions - Shortlist (Outdoor)
AdFest - Silver (Promo Lotus)
AdFest  - Bronze (Direct and Media Lotus)
Spikes Asia - Silver (Travel, Leisure, Retail, Restaurants & Fast Food Chains / PR)
Spikes Asia - Shortlist (Shortlist, Events & Stunts / PR)
Kam Fan - Grand Prix (Integrated)
Kam Fan - Gold (Best Integrated Campaign)
Kam Fan - Silver (Design, Promotional Item)
Kam Fan - Silver (Media, Best Use of Social Media)
Kam Fan - Bronze (Media, Best Integrated Media Campaign)
Kam Fan - Merit (Promo & Activation, Field Marketing)
Kam Fan - Merit (Cyber, Innovative Use of Social)
HK PR Awards - Gold (Integrated Marketing Communications )
HK PR Awards - Grand Prix (Most Creative Campaign)
Transform APAC Awards - Gold (Best Brand Experience)

Nike Air Max 95 Collectables
Cannes Lions - Shortlist (Media)
Spikes Asia - Bronze

Young Lions Australia
• B&T - 30 under 30 shortlist
• AdNews - Young guns
• Getty Images - Creative Spotlight: Elaine Li
• LBBOnline - New Talent: Elaine Li and Kenie Kwok
• Quartz - The future of advertising: Three takeaways from the Cannes Lions festival in 2017

AWARD School tutor



• Zolima CityMag - Hong Kong on Instagram: @lielaine’s Arthouse Cool
• HKFP - Instagram influencer Elaine Li’s shots of Hong Kong city life
• Adorama - Through The Lens | S03E02 - @lielaine
• Apple Daily 果籽 -【高處拍攝】25歲少女俯瞰香港 迷上霓虹城市夜景
• fotosTP - IG人氣女冒險家:香港十大Instagrammer、城市探索攝影師—Elaine Li
• Condé Nast Traveler China 悦游  - Elaine Li:香港,我的天空之城
• Hayo Magazine - Creativity & Photography with Hong Kong Photographer Elaine Li
• Hong Kong Commercial Daily - Urban Exploration
• Marie Claire - 每日IG 極限攝影女神
• MISSBISH -  The MISSBISH Photography Workshop w/ Elaine Li
• Ming Pao 明報副刊 - Elaine Li 一雙新的眼睛看城市
• PHOTO Magazine攝影雜誌 - 城市探險攝影師Elaine Li:香港的天空探險 
• SCMP - How to craft the perfect Instagram photo of Hong Kong

• Shutterstock Custom - 8 Photographers in Australia You Need to Know
• Fathom Way To Go - Behind the Lens With 24 Best Travel Photographer
• Passion Passport - 33 Female Storytellers Who Are Changing the Face of Travel
• Hong Kong Tatler - 10 Hong Kong Instagram Photographers To Follow
• Hashtag LEGEND - The Legendex 100: Asia’s Digital Voices
• Lifestyle Asia - 20 Instagram accounts that will make you love Hong Kong
• Amuse VICE - 7 Hong Kong Creatives Killing It Right Now
• MR PORTER - Eight Creative Instagrammers you need to follow
• Time Out Hong Kong - Hong Kong ’s Top 10 Instagrammers

• Canon Hong Kong - EOS 6D Mark II launch
• Canon Hong Kong - #PerspectiveOfFullFramer campaign
• The North Face UE - Fall/Winter + Spring/Summer 2016
• La Mer - 【與城市攝影師 Elaine Li 細味滋潤生活】
• Whoareinvite/LEE - Rediscover Work Life

• TEDxCUHK - Sound (un)heard
• Apple x VSCO - #TodayAtApple
• Canon Hong Kong -《EOS World Tour》travel photography sharing
• DJI - Aerial photography and editing
• Garage Society - Hong Kong's Instagram Icons: A Panel
• HK Advertisers Association - Power of Visual Storytelling
• Joint Publishing - Urban Exploration: The Unseen Beauty of our City
• Nike Force Studio - Photography workshop
• Chroma Cafe + GLO Travel - North Korea Through My Lens sharing + exhibition
• WE Club - WE Dialogue: Urban Exploration in Hong Kong
• WeWork - Embracing Slash Career
• General Assembly - Meet Hong Kong’s Top Instagrammers at Apple Store
• General Assembly - Building Communities with Instagram at LIGHTSTAGE

• 2017 EyeEm Photography Festival & Awards
• Viewbug - Composing With Depth Photo Contest

• Manfrotto Imagine More

I am also an avid traveller, one of my personal goals is to spend time in different parts of the world. Take a look at my Travel Map below for all the cities I've visited. If you have a project that involves travelling, please don't hesitate to get in touch with me!


Questions? Suggestions? Collaboration ideas? Email me at lielaine.yl/at/ or use the form below!

Name *