Photo by  SamAlive

Photo by SamAlive

Hi! I'm Elaine, an art director and photographer. I was born and raised in Hong Kong, spent time in Melbourne and Chicago; and now working at DDB Sydney. During my time in Ogilvy Hong Kong, I was part of the team behind award-winning campaigns KFC Edible Nail Polish and Nike Air Max 95 Collectables. I competed in the Young Lions Competition in 2017, and was listed as Top 10 in Campaign Brief Hong Kong's Hottest Creatives. In 2018, I won a trip to Cannes Lions through Getty Images' worldwide photo competition.

With my passion in photography and obsession with social media, I'm lucky to have garnered 240K+ followers on Instagram, work with a range of brands and do public speaking engagements as a social influencer. I share my photos on

When I'm not making ads or taking photos, I enjoy travelling, exploring different neighbourhoods, and binge watching American sitcoms.

For a more detailed list of work experience, please email lielaine.yl/@/ Or stalk me on LinkedIn.


Kam Fan - Gold, Young Kam Fan

KFC Finger Lickin' Good Nail Polish
Cannes Lions - Shortlist (Outdoor)
AdFest - Silver (Promo Lotus)
AdFest  - Bronze (Direct and Media Lotus)
Spikes Asia - Silver (Travel, Leisure, Retail, Restaurants & Fast Food Chains / PR)
Spikes Asia - Shortlist (Shortlist, Events & Stunts / PR)
Kam Fan - Grand Prix (Integrated)
Kam Fan - Gold (Best Integrated Campaign)
Kam Fan - Silver (Design, Promotional Item)
Kam Fan - Silver (Media, Best Use of Social Media)
Kam Fan - Bronze (Media, Best Integrated Media Campaign)
Kam Fan - Merit (Promo & Activation, Field Marketing)
Kam Fan - Merit (Cyber, Innovative Use of Social)
HK PR Awards - Gold (Integrated Marketing Communications )
HK PR Awards - Grand Prix (Most Creative Campaign)
Transform APAC Awards - Gold (Best Brand Experience)

Nike Air Max 95 Collectables
Cannes Lions - Shortlist (Media)
Spikes Asia - Bronze

• LBBOnline - New Talent: Elaine Li and Kenie Kwok | @lielaine
• Quartz - The future of advertising: Three takeaways from the Cannes Lions festival in 2017



• Zolima CityMag - Hong Kong on Instagram: @lielaine’s Arthouse Cool
• HKFP - Instagram influencer Elaine Li’s shots of Hong Kong city life
• Adorama - Through The Lens | S03E02 - @lielaine
• Apple Daily 果籽 -【高處拍攝】25歲少女俯瞰香港 迷上霓虹城市夜景
• fotosTP - IG人氣女冒險家:香港十大Instagrammer、城市探索攝影師—Elaine Li
• Condé Nast Traveler China 悦游  - Elaine Li:香港,我的天空之城
• Hayo Magazine - Creativity & Photography with Hong Kong Photographer Elaine Li
• Hong Kong Commercial Daily - Urban Exploration
• Marie Claire - 每日IG 極限攝影女神
• MISSBISH -  The MISSBISH Photography Workshop w/ Elaine Li
• Ming Pao 明報副刊 - Elaine Li 一雙新的眼睛看城市
• PHOTO Magazine攝影雜誌 - 城市探險攝影師Elaine Li:香港的天空探險 
• SCMP - How to craft the perfect Instagram photo of Hong Kong

• Shutterstock Custom - 8 Photographers in Australia You Need to Know
• Fathom Way To Go - Behind the Lens With 24 Best Travel Photographer
• Passion Passport - 33 Female Storytellers Who Are Changing the Face of Travel
• Hong Kong Tatler - 10 Hong Kong Instagram Photographers To Follow
• Hashtag LEGEND - The Legendex 100: Asia’s Digital Voices
• Lifestyle Asia - 20 Instagram accounts that will make you love Hong Kong
• Amuse VICE - 7 Hong Kong Creatives Killing It Right Now
• MR PORTER - Eight Creative Instagrammers you need to follow
• Time Out Hong Kong - Hong Kong ’s Top 10 Instagrammers
• Travel+Leisure - Extreme Travel Instagrammers

• Canon Hong Kong - EOS 6D Mark II launch
• Canon Hong Kong - #PerspectiveOfFullFramer campaign
• The North Face UE - Fall/Winter + Spring/Summer 2016
• La Mer - 【與城市攝影師 Elaine Li 細味滋潤生活】
• Whoareinvite/LEE - Rediscover Work Life

• TEDxCUHK - Sound (un)heard
• Apple x VSCO - #TodayAtApple
• Canon Hong Kong - 《EOS World Tour》travel photography sharing
• DJI - Aerial photography and editing
• Garage Society - Hong Kong's Instagram Icons: A Panel
• Joint Publishing - Urban Exploration: The Unseen Beauty of our City
• Nike Force Studio - Photography workshop
• Chroma Cafe + GLO Travel - North Korea Through My Lens sharing + exhibition
• WE Club - WE Dialogue: Urban Exploration in Hong Kong
• General Assembly: Meet Hong Kong’s Top Instagrammers at Apple Store
• General Assembly: Building Communities with Instagram at LIGHTSTAGE

• 2017 EyeEm Photography Festival & Awards
• Viewbug - Composing With Depth Photo Contest

• Manfrotto Imagine More blog

I am also an avid traveller, one of my personal goals is to spend time in different parts of the world. Take a look at my Travel Map below for all the cities I've visited. If you have a project that involves travelling, please don't hesitate to get in touch with me!


Questions? Suggestions? Collaboration ideas? Email me at lielaine.yl/at/ or use the form below!

Name *