Belong Internet: Book of Limbo

The world's first offline online wormhole. Designed to keep you entertained while your new phone is setting up.

Launched days after the iPhone 13, the Book of Limbo channels the joyful chaos of the internet into over 100 pages of left field content, with original artworks created using CGI, illustration, and the internet itself, via GAN (generative adversarial network) technologies.

The book sold out within 24 hours, and earned millions of media impressions. 

Book production: Collider Studio
Founder / Creative Director: Andrew van der Westhuyzen
Creative Director / Strategy: Kåre Martens
CGI Artist: Hugh Carrick-Allan
Head of Studio Production: Hoss Ghonouie
Saltwater Dreamtime artwork: Zac Bennett-Brook

Howatson+Company
Executive Creative Director: Gavin Chimes
Creative Director: Leslie Sharpe
Senior Creatives: Elaine Li, Jared Wicker
Head of Production: Holly Alexander