Burnt Christmas Tree
Australian Red Cross
In December 2020, the bushfires across Australia have cast a shadow on what should be the most festive time of year.
To help, we partnered with artist James Dive to create The Burnt Christmas tree, an installation created out of materials from fire-stricken areas such as burnt logs, branches, bike wheel, fire alarm etc.
While viewing the tree, onlookers are encouraged to listen to an audio tour reflecting the experiences of Australians whose lives have been thrown into chaos by the fires, and donate to help them rebuild their lives.
As seen on CNN, Washington Post, 9News, Mashable, Reuters, Time Out Sydney etc.
Scoundrel
James Dive – Artist
Adrian Shapiro – Executive Producer
Selina Miles – Director BTS
Greg Sets – Construction
Red Cross Australia
Belinda Dimovski – Director Engagement & Support
Astrid Mallard – Head of Marketing & Communications
Kate Moore – Emergency Campaigns Manager
Sarah Gallagher – Marketing & Campaign Coordinator
DDB Sydney
Ben Welsh – Chief Creative Officer, DDB Australia
Tara Ford – Chief Creative Officer, DDB Sydney
Matt Chandler – Deputy Executive Creative Director
David Jackson – Creative Partner
Elaine Li – Art Director
Jared Wicker – Copywriter
Ramon Rodriguez – Senior Designer
Renata Barbosa – Head of Integrated Content
Silas Basich – Editor
Andy Stewart – Senior Sound Designer
Mango Sydney
Tabitha Fairbairn – Managing Director
Ben Handberg – Head of Consumer
Gina Leung – Senior Account Manager