KFC Finger Lickin’ Good Edible Nail Polish

Finger Lickin’ Good. Literally.

To celebrate KFC’s world famous line ‘Finger Lickin’ Good, we created edible nail polish in two flavors: Original Recipe and Hot & Spicy, carefully formulated with the equally famous 11 herbs and spices.

We also created a fashionable music film with a beatboxer and tutter to launch this exciting new product innovation.

The campaign had a total reach of 350 million+, including reaching #1 on global twitter trend. It was featured on TIME, CNN, New York Times, Huffington Post, Business Insider, Newsweek, The Telegraph, Cosmopolitan, Buzzfeed, Mashable, Adweek, Creativity-Online, VICE, Twitter Moments and got a shoutout from The Late Show with Stephen Colbert. It also picked up a few sparkly things at Cannes, Spikes, AdFest and Kam Fan.

Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan Production
Company: Mutual Workshop
Film Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So
Composer: Lindsay Jehan
Music Company: Song Zu

Ogilvy & Mather Hong Kong
CCO: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Senior Producer: Mikyung Kim
Producer: Jayden Wong