KFC FINGER LICKIN' GOOD EDIBLE NAIL POLISH
This edible nail polish was created to celebrate the world famous line “It’s Finger Lickin’ Good". Using KFC’s signature flavors: Original Recipe and Hot & Spicy, these have been carefully formulated from natural ingredients into edible nail polish and packaged in a contemporary glass bottle and minimal box with hand painted typography and printed on using over gloss inks. Simply apply and dry like regular nail polish and then lick to taste why the world's favourite chicken is Finger Lickin' Good. To launch this, we also created a fashionable music film with a beatboxer and tutter to launch this exciting new product innovation.
The campaign had a total reach of 350 million+, including reaching #1 on global twitter trend. It was featured on TIME, CNN, New York Times, Huffington Post, Business Insider, Newsweek, The Telegraph, Cosmopolitan, Buzzfeed, Mashable, Adweek, Creativity-Online, VICE, Twitter Moments and got a shoutout from The Late Show with Stephen Colbert.
The campaign also picked up a few awards:
Cannes Lions - Shortlist (Outdoor)
Spikes Asia - Silver (Travel, Leisure, Retail, Restaurants & Fast Food Chains / PR)
Spikes Asia - Shortlist (Shortlist, Events & Stunts / PR)
AdFest - Silver (Promo Lotus)
AdFest - Bronze (Direct and Media Lotus)
Kam Fan - Grand Prix (Integrated)
Kam Fan - Gold (Best Integrated Campaign)
Kam Fan - Silver (Design, Promotional Item)
Kam Fan - Silver (Media, Best Use of Social Media)
Kam Fan - Bronze (Media, Best Integrated Media Campaign)
Kam Fan - Merit (Promo & Activation, Field Marketing)
Kam Fan - Merit (Cyber, Innovative Use of Social)
HK PR Awards - Gold (Integrated Marketing Communications )
HK PR Awards - Grand Prix (Most Creative Campaign)
Transform APAC Awards - Gold (Best Brand Experience)
MA International Echo Awards 2016 - Bronze (Business & Consumer Products)
Managing Director - Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan Production
Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So
Composer: Lindsay Jehan
Music Company: Song Zu
Credits:
Client: KFC
Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng
Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong