Second Life Phones

Second Life Phones, by Australian telco Belong, is an eco-friendly program that sources the best preowned smartphones, expertly refurbishes them and sells them at a great price.

To drive purchase, we needed to show that the tech was so good, consumers wouldn’t notice a difference. So we created a launch film unlike any other, asking people to consider what they were really using their phones for. 

Howatson+Company
Chief Creative Officer: Levi Slavin
Executive Creative Director: Gavin Chimes
Head of Production: Holly Alexander
Creative Directors: Jared Wicker, Elaine Li, Daniel Bolton
Design Lead: Reece Lawson

Production Company: Rabbit
Director: Owen Trevor Black
Offline Edit: Arc Edit
Post Production: White Chocolate
3D / VFX: Stage23
Sound Design & Audio Production: Rumble Studios