“What we do is ephemeral – there one minute, gone the next. That’s the beauty of it. Knowing for a fleeting moment it’s just you connecting with these hidden parts of the city.” Agency: Ogilvy & Mather Group Hong Kong Chief Creative Officer: Reed Collins Creative Directors: John Koay, Matt Nisbet Creative Technology Director: Craig Mason Art Director: Elaine Li Photographer: Elaine Li, Lam Yock, Jennifer Bin, Yu Zhong Director: Jayga Rayn DOP: Richard Kendall Senior Producer: Mikyung Kim