Volkswagen Walkinshaw Station

Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road.

As seen on Campaign Brief.

The W-Series launch is a fully integrated experience, with the TVC supported by a station Instagram page, and a station website that features augmented reality digital element, ‘experiences’ you can participate in and even a gift shop.

We also partnered with culture publisher Broadsheet on other merchandise like Amarok-inspired beef jerky and hats.

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Production: Revolver
Director: The Glue Society
Stills Photographer: Milos Mlynarik
Sound Engineer: Myles Lowe, Song Zu
Music: Franklin Rd, Mahuia Bridgman-Cooper

DDB Sydney
CCO Australia: Ben Welsh
CCO Sydney: Tara Ford
ECD: Matt Chandler
Creative Directors: Tommy Cehak, Tim Woolford, David Jackson
Senior Creatives: Elaine Li, Jared Wicker
Creative: Miguel Gadea
Head of Integrated Content: Renata Barbosa
Lead Senior Producer: Tania Jeram
Head of Design: Ramon Rodriguez
Senior Designer: Paul Jansen